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Salesforce Media Cloud Consultant Exam Sample Questions (Q73-Q78):

NEW QUESTION # 73
A CTO of a customer who uses adverrtising sales management (ASM), asked a consultant to help them upgrade to the latest ASM release. Which two steps must the consultant complete before starting a manual upgrade to the latest release?

A. Ensure that the consultant has the required permission sets and licenses
B. go to setup and click on validaate in the latest release
C. complete the post install tasks for salesforce insustries communications, media, and energy
D. raise a support ticket to enable the required permissions

Answer: A,C

Explanation:
Before starting a manual upgrade to the latest ASM release, a consultant must:
Ensure they have the required permission sets and licenses: This is crucial to ensure the consultant has the necessary access rights to perform the upgrade and configure the system as needed.
Complete the post-install tasks for Salesforce Industries Communications, Media, and Energy:
These tasks may include configuration adjustments, data migrations, or other necessary steps to ensure that the upgrade is successful and that the system remains stable and functional after the upgrade.
Completing these steps ensures that the upgrade process goes smoothly and that the system is properly prepared for the new release.
References:
Salesforce Industries Upgrade Guide:https://help.salesforce.com/
Salesforce Permission Sets and Licenses documentation:
https://developer.salesforce.com/docs/atlas.en-us.securityImplGuide.meta/securityImplGuide/users_profile

NEW QUESTION # 74
A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?

A. create a master end-to-end plan to sequence the major milestones of all orders
B. create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
C. fully describe all commercial product entities using product attributes.
D. use a single swim lane or orchestration plan for all callouts to all external systems

Answer: A,B

Explanation:
When designing an orchestration plan for a Media Cloud customer utilizing Industries Order Management to manage advertising publishing, the guidelines to follow includecreating separate orchestration plan definitions for provisioning, logistics, inventory, and/or billing, and creating a master end-to-end plan to sequence the major milestones of all orders. This approach ensures that each aspect of the order fulfillment process is meticulously planned and managed, while the master plan provides a comprehensive overview of the order lifecycle, facilitating coordination and efficiency across multiple external systems.
References:
Salesforce Industries Order Management documentation:
https://help.salesforce.com/articleView?id=industries_order_mgmt_overview.htm

NEW QUESTION # 75
A company has purchased the media cloud solution. the it manager in charge of the deployement wants to understand which tools in media cloud can be used to mae legacy system data model to the media cloud data model? Which two tools should the consultant metion to the IT manager in this case?

A. setup / object manager
B. IDX workbench
C. IDX build tool
D. schema builder

Answer: B,C

Explanation:
In mapping legacy system data models to the Media Cloud data model, the IDX Build Tool and IDX Workbench are the recommended tools. The IDX Build Tool helps in constructing and customizing data integrations, facilitating the alignment of legacy data structures with Salesforce's data model. IDX Workbench, on the other hand, provides a more interactive environment for managing and testing data mappings and transformations, ensuring seamless integration between legacy systems and Media Cloud.
These tools are designed to streamline the integration process, making it easier for IT managers to transition their existing data into the Salesforce ecosystem.References:https://developer.salesforce.com/

NEW QUESTION # 76
What are two roles of marketing cloud intelligence in media cloud?

A. acts as a data lake for customer data insight
B. campaign performance using media cloud and ad server data
C. acts as a customer data platform
D. compaign reporting using media cloud and ad server data

Answer: B,D

Explanation:
Marketing Cloud Intelligence in Media Cloud plays a crucial role in campaign reporting and performance analysis. It enables users to consolidate and analyze data from Media Cloud and various ad servers, providing a comprehensive view of campaign performance (A, C). This allows for effective measurement of campaign outcomes, optimization of strategies based on performance insights, and reporting on key metrics like reach, impressions, clicks, and conversions across different platforms and channels.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/

NEW QUESTION # 77
A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A. media plan placements
B. ad creative
C. ad space specification
D. media channel

Answer: C

Explanation:
When creating a media plan that includes linear ads for a specific TV program in Media Cloud, the consultant should use the Ad Space Specification object to define the TV program. This object allows for the detailed characterization of the ad spaces available for advertising, including specific programs, ensuring that the media plan accurately reflects the intended placements and associated specifications. It provides a structured way to capture the unique attributes of each ad space, such as a TV program, within the media planning process.References:https://help.salesforce.com/

NEW QUESTION # 78
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