2025 Salesforce High Hit-Rate MKT-101: Build and Analyze Customer Journeys using Marketing Cloud PDF Cram Exam

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Earning the MKT-101 Certification demonstrates that the candidate has the skills and knowledge required to design, execute, and optimize customer journeys using Marketing Cloud. It also demonstrates the candidate's commitment to staying up-to-date with the latest trends and technologies in the field of digital marketing.

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Salesforce MKT-101 Exam Lab Questions - Exam MKT-101 Sample

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q26-Q31):

NEW QUESTION # 26
Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information.
How Should they configure these data sources?

A. Use the File Transfer Activity to import data into each BU.
B. Give users the Administrator Role so they can see all of the data.
C. Share data extensions from the top-level BU.
D. Create a local copy of the product data in each BU.

Answer: C

Explanation:
To configure specific data extensions, like Product Information, that are used by several business units (BU), Northern Trail Outfitters should share data extensions from the top-level BU. Sharing data extensions from the top-level BU allows marketers to grant access to common data sources across multiple child BUs without creating local copies or duplicating data. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_share_data_extensions_across_business_units.htm&type=5

NEW QUESTION # 27
A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.
Which order of Automation Studio activities should be recommended?

A. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File
B. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query
C. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File
D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

Answer: A

NEW QUESTION # 28
Northern Trail Outfitters wants to send shipping email notifications to members, Shipping fulfillment data is included in a file that is moved at frequent intervals to a folder on their Enhanced SFTP Account.
Which solution could be used to achieve this?

A. Transactional Send in Journey Builder
B. File Drop Entry Source in journey Builder
C. Import Activity in Automation Studio
D. File Drop Starting Source in Automation Studio

Answer: D

NEW QUESTION # 29
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?

A. Import the file to a list, using the 'update only' method.
B. Import the file to a data extension, using the 'overwrite' method.
C. Import the file to a data extension, using the 'add and update' method.
D. Import the file to a list, using the 'add and update' method.

Answer: C

NEW QUESTION # 30
A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.
What should a consultant recommend'

A. Populate a list using a query to exclude the subscriber key.
B. Create an auto-suppression list populated with subscriber keys.
C. Create an auto-suppression list populated with the known email addresses.
D. Create an exclusion list with the known email addresses.

Answer: C

NEW QUESTION # 31
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