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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q75-Q80):

NEW QUESTION # 75
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in parent or child business unit are available only in that business unit
C. keywords in parent business unit can be shared to any child business units
D. keywords in child business unit can be shared between other child business units

Answer: B

NEW QUESTION # 76
What two Journey types enable an administrator to efficiently create and track opens and clicks?

A. Country Send
B. Transactional Send
C. Region Send
D. Language Send
E. Single Send

Answer: B,E

NEW QUESTION # 77
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. EEFuses only commercial send data.Transactional sends are not considered in modeling.
B. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
C. EEF analyzes 360 days of historical data to determine the right frequency of communication.
D. Salesforce trains eachcustomer's model using only thatcustomer's data.
E. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

Answer: C,D,E

NEW QUESTION # 78
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. The message has already been sent. (once started to send cannot mark as inactive)
C. Some automation activity is using the inbox message

Answer: B

NEW QUESTION # 79
What is true about Einstein Engagement Scoring (EES)?

A. EES analyzes all send data from Marketing Cloud
B. EES can import historical purchase data to drive conversion predications
C. EES takes into account custom unsubscribe handling
D. EES requires Collect Code Tracking forweb conversion predictions

Answer: B

NEW QUESTION # 80
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